CORPORATE DESIGN

Bischoffs World – A Case Study

From the very beginning, the design agency 4zig stood by the owners' side, providing consulting support in all areas. Based on market and target group analyses, the 4zig design team developed a master brand under which four sub-brands come together. These stand out with their individual identities, design languages, interior designs, color concepts, and their own communication and marketing plans.

The complete visual identity, all logos, wayfinding systems, website, and printed materials were all created by the designers at 4zig. A large portion of the artwork on the walls was also created by artist Jens Staudt.

Concept
The framework of the four worlds: Wilder Mann, Bischoffs, Kesselhaus, and Bräustüble.

Logo
A modern interpretation of the family crest of Anja and Michael Bischoff.

Print Materials
Brochures, letterheads, business cards, gift vouchers, folders, invitations, etc.

Website
A separate website for each area. Implementation: HTML5, responsive, with interchangeable menus and opening hours.