CAMPAIGN

Marketing campaign, campaign strategy, product marketing, market launch, campaign planning, marketing strategy.

With everything that goes with it: target group analysis, design, creative execution, key visual, media planning, social media planning, promotional actions, giveaways.

Example: Pivot Cycles. What's the best way to stand out with an ad in a bike magazine? By not showing a bike – but an ice cream instead.

Not as sweet as it looks.